Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third Edition

  • 10m
  • Julia Cupman, Matthew Harrison, Oliver Truman, Paul Hague
  • Skillsoft
  • 2018
Market Research in Practice reveals how market research is imperative for modern day bosses chasing that competitive edge, and how to make it work for you. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

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