Leading Latino Talent to Champion Innovation

This book is a study on how to unlock the innovative potential of the US Latino workforce. It goes beyond diversity by looking into how this emerging segment of the workforce views, accepts, and embraces innovation. This topic is important because innovation emanates from human beings, and cultural influences will determine how innovation is defined. Latinos will make up 31 percent of the US workforce by the year 2050. A significant part of the country's knowledge workers will come from this demographic. Understanding how to unlock the innovative capabilities of Latinos is important for companies that want to differentiate themselves through an innovative workforce. The book combines empirically based research from our Project Impact study, and proven practical application using the ENOVALE methodology. This book will benefit management professionals and business students for several reasons. First, it goes beyond diversity, and provides management with definitive answers on how Latinos accept and react to innovation imperatives. The book also provides tools and methods to help manage the workforce to achieve innovative results.

About the Authors

Dr. Vinny Caraballo, COP is an expert in sustained innovation success, with an emphasis on leveraging the innovative capabilities of the global workforce. A leader in the U.S. Latino community, he has also led and trained multicultural teams on several continents, and consulted with some of the world’s premiere technology and professional services firms, after serving as a U.S. Army Aviator. He is currently the CEO of Global Targeting, an international strategy and advisory firm, and founder of the Project Impact Institute, an innovation research and certification organization with a focus on cultural adaptation of innovation.

Dr. Greg McLaughlin possesses a unique talent for taking strategic visions and ideas and turning them into operational realities. He creates value in organizations through his ability to solve complex problems; rec-ognize hidden or unexplained data patterns; and by creating practical, ready to implement solutions. Over the past 30 years, he has developed a passion for innovation excellence resulting in the creation of the ENO-VALE™. He is the SVP of R&D for the Global Targeting Corporation.

Dr. Heidi McLaughlin has an extensive professional career in marketing, advertising, and public relations, with an emphasis on strategic alliances in both profit and nonprofit sectors. She is also experienced in sustained innovation, competitive advantage and performance, and has published on these topics. She is currently the Associate Dean for Marketing and Advertising at Barry University in Miami, Florida.