Kiss, Bow, or Shake Hands: Sales and Marketing: The Essential Cultural Guide: From Presentations and Promotions to Communicating and Closing
- 3h 55m
- Terri Morrison, Wayne A. Conaway
- McGraw-Hill
- 2012
How do you break the ice in the UAE?
When do you present a contract in China?
How close should you stand to a South Korean?
Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do—and what to avoid—in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world.
About the Author
Terri Morrison is president of Getting Through Customs, the developers of the McGraw-Hill Kiss, Bow, or Shake Hands digital product. She and Wayne A. Conaway are coauthors of nine books, including Library Journal’s Best Business Books winner Kiss, Bow, or Shake Hands and Dun & Bradstreet’s Guide to Doing Business Around the World.
In this Book
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Argentina
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Australia
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Brazil
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Canada
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China
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France
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Germany
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India
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Indonesia
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Italy
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Japan
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Mexico
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Russia
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Saudi Arabia
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South Africa
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South Korea
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Turkey
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United Arab Emirates
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United Kingdom
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United States of America
