International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media
- 4h 35m
- Silvia Cambié, Yang-May Ooi
- Kogan Page
- 2009
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Providing information on alternative communication approaches as well as cross-cultural case-studies and examples, International Communications Strategy will give readers points of reference and ideas to use every time they are asked to provide strategic communication guidance to senior management or clients.
About the Authors
Silvia Cambié is a cross-cultural communicator and a journalist. She was raised in Southern Europe, educated in a German-speaking environment, speaks five languages and spent her entire career working in an international context.
Her background includes reporting from Eastern Europe and the former Soviet Union for major British and German print media as well as managing communications and public affairs for Brussels-based international trade associations.
She blogs about the cross-cultural communication challenges facing the business world at X-Culture and is read by an audience of 8,000 each month.
Silvia is based in London, where she advises clients on strategic communication, stakeholder relations and social media. She is a recognized public speaker on multicultural communication.
Silvia serves on the boards of two organizations with global outreach, the International Association of Business Communicators and The International Alliance for Women.
Yang-May Ooi is a writer specializing in cross-cultural issues and social media. She grew up in multi-racial and multi-faith Malaysia and now lives in London, where she runs her cross-cultural blog Fusion View, an East/West view on people, society and technology. Fusion View is read by over 8,000 unique visitors a month from all over the world, and has been featured on the BBC Radio programme Pods & Blogs. Yang-May has also published legal thrillers with Hodder & Stoughton.
Yang-May also has many years of senior executive experience working in local government and corporate environments as a lawyer. She currently works part-time in a management role in a financial institution in the City of London where she has developed and facilitates a blog for the housing finance sector.
In this Book
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International Communications Strategy—Developments in Cross-Cultural Communications, PR and Social Media
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Preface
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The World We Live In
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Rethinking Public Relations
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The Global Language of Corporate Social Responsibility
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The Dawn of Leadership Communication
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The Day After
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The Cultural Landscape of Social Media
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Social Media as a Part of Life
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Authenticity and Trust
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Connecting Communities
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Encouraging New Forms of Expression
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The Next Frontier – Multimedia and Beyond
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The End of the Quest
