How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed, Revised Edition
- 3h 13m
- Arch Lustberg
- Career Press, Inc.
- 2008
How many people do you know have a knack for connecting with others? Very few of us are born with it. The rest of us have to learn it.
How to Sell Yourself explains in clear, simple, easy-to-understand terms the skills you need to get your message across in any speaking situation. The secret of winning communication is likability. Some people call it warmth. Some call it charm. Some call it charisma. But whatever name you give it, it can be learned. This book is about how to use your mind, your face, your body, and your voice to win, because, in the end, likability wins.
Arch Lustberg, acclaimed public speaker, teacher, and coach, has filled this book with practical skills. He demonstrates how you can sell yourself, your ideas, and your organization. The elected officials he coaches learn that you can't sell your issues unless the voters like you. The Merrill Lynch financial consultants he trains learn that no one buys your product unless they like you. The National District Attorneys Association members he addresses learn that attorneys have a better chance of winning in court if they and their witnesses are liked by the jury.
How to Sell Yourself is the last "how-to" you'll need to win over a boss, jury, voter, legislator, friend, colleague, family member, or any group to which you're talking.
About the Author
Charles Osgood of CBS saw Arch Lustberg at a presentation for the Nevada Governor’s Conference on Tourism and wrote:
“Arch has taught the art of effective communications to powerful leaders in government and industry. He’s one of the best public speakers I’ve ever heard. He’s bright, witty, engaging, and entertaining. Nobody does it better.”
Lustberg’s career has been unique and intriguing. He taught speech and drama at the Catholic University of America in Washington, D.C., for 10 years.
When he left academe, he co-produced the Tony Award–nominated musical Don’t Bother Me, I Can’t Cope. He then co-produced the off-Broadway Outer Critics Circle Award–winning revue Tuscaloosa’s Calling Me, But I’m Not Going.
He produced and directed many record albums in the days of the LP, most notably Grammy Award–winning “Gallant Men” by the late Senator Everett McKinley Dirksen, and The Voice of the People, a dramatized history of the U.S. Capitol Building, which starred Helen Hayes and E.G. Marshall.
Lustberg directed the United States Chamber of Commerce Communicator workshops, training elected officials, business leaders, association executives, and professionals in every field, prior to opening his own business, Arch Lustberg Communications.
His client list is a who’s who of business.
In this book, Lustberg shares his techniques on the art of spoken communications with you.His quarterly newsletter, The Lustberg Communicator, is available at no charge on his Website, where you’ll find lots of helpful hints.
In this Book
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How To Sell Yourself—Using Leadership, Likability, and Luck to Succeed, Revised Edition
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Introduction
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Selling Yourself
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Selling Your Competence
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Selling Your Likability
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Selling Your Confidence
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Selling With the Right Signals
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Selling Yourself as a Speaker
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Selling Yourself in Confrontation and Media Interviews
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Selling Yourself in the Classroom
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Selling Your Product
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Selling Yourself in the Job Interview
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Selling Yourself When Testifying
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Selling Yourself in Meetings
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Selling Yourself in Negotiations
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Selling Your Leadership
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The Luck Factor
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The “Selling Yourself” Handbook
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Appendix
