How to Measure Anything: Finding the Value of Intangibles in Business, Third Edition
- 8h 34m
- Douglas W. Hubbard
- John Wiley & Sons (US)
- 2014
Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions
This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.
- Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction
- Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper
- Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods
- Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas
- Offers practical methods for measuring a variety of "intangibles"
- Provides an online database of downloadable, practical examples worked out in detailed spreadsheets
Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
About the Author
DOUGLAS W. HUBBARD is the inventor of Applied Information Economics (AIE), a measurement methodology that has earned him critical praise from The Gartner Group, Giga Information Group, and Forrester Research. He is an internationally recognized expert in the field of decision analysis and challenging measurements and is a popular speaker at numerous conferences. He has written articles for Information Week, CIO Enterprise, and DBMS Magazine. He is the author of The Failure of Risk Management: Why It’s Broken and How to Fix It and Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities.
In this Book
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The Challenge of Intangibles
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An Intuitive Measurement Habit—Eratosthenes, Enrico, and Emily
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The Illusion of Intangibles—Why Immeasurables Aren't
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Clarifying the Measurement Problem
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Calibrated Estimates—How Much Do You Know Now?
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Quantifying Risk Through Modeling
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Quantifying the Value of Information
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The Transition—From What to Measure to How to Measure
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Sampling Reality—How Observing Some Things Tells Us about All Things
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Bayes—Adding to What You Know Now
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Preference and Attitudes—The Softer Side of Measurement
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The Ultimate Measurement Instrument—Human Judges
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New Measurement Instruments for Management
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A Universal Measurement Method—Applied Information Economics
