Global Business Management: A Cross-cultural Perspective
- 7h 38m
- Abel Adekola, Bruno S. Sergi
- Ashgate Publishing
- 2007
This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books in the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Business and culture must be taught together as one when it comes to international commerce and business. It is essential to care about how the world really operates, and what is influencing the international relations of virtually every country in the world today. Our text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political, and cultural changes.
About the Authors
Abel Adekola is Professor of International Management, at the University of Wisconsin-Stout, USA.
Bruno S. Sergi is currently teaching International Economics and Political Economy at the University of Messina, Italy.
In this Book
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Foreword
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Preface
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Introduction
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Chapter 1: International Management and Cross-cultural Perspectives
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Chapter 2: Changes and Growth in the International Marketplace
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Chapter 3: An Introduction to Multinational Enterprises
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Chapter 4: The Impact of Economics and the International Monetary Framework on International Management
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Chapter 5: The Impact of Domestic Politics on International Business
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Chapter 6: Information Technology and its Impact on International Management
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Chapter 7: International Service Management
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Chapter 8: Culture Defined
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Chapter 9: The Impact of Culture on International Management
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Chapter 10: Cross-cultural Training and Expatriate Assignments
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Chapter 11: Toward New International Business Conditions and Opportunities
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Appendix: International Metaphors
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Bibliography
