Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success
- 3h 57m
- Ali B. Zagat, Jeremy Goldman
- Career Press, Inc.
- 2016
In the last decade alone, the face and nature of the job market has evolved dramatically. It’s now a given that personal branding will have a significant impact on your professional opportunities. It’s not an exaggeration that your brand and reputation could make―or break―your career.
In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons.
Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve―and your competition. Each chapter provides specific examples for effective communication and engagement, including:
- Strategies for both in-person and digital channels.
- Interviews, case studies, and advice from branding and marketing experts.
- Specific guidelines for successfully navigating the most essential platforms.
It’s a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.
About the Authors
Jeremy Goldman, founder and CEO of digital consultancy Firebrand Group, has more than 15 years of experience helping companies improve their digital marketing and social media strategies. He has managed global ecommerce and social media for a number of brands, including Jurlique, Temptu, and Unilever. He has been featured in numerous publications and is a columnist for Inc.com and The Next Web. He lives in New York City.
Ali B. Zagat is a seasoned writer, editor, and content strategist. She has more than 10 years of experience creating digital and social media content and campaigns for mainstream and niche brands alike, including Creed, Dwell, Rodale’s, Birchbox, Anthropologie, and many others. Ali’s extensive experience telling the stories of independent and established brands has given her valuable insights into how to help entrepreneurs, freelancers, and professionals who want to successfully reach a wider audience. She lives in Philadelphia, Pennsylvania.
In this Book
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Getting to Like—How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success
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Introduction—Why Does Personal Branding Matter? And Why Should You Be Reading This?
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Who Needs to Care About Personal Branding?
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How to Lay the Groundwork for Branding Success
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Ways to Make Your Voice Heard via Content
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Branding on a Platform-by-Platform Basis
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Engagement
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Using LinkedIn to Its Fullest Capacity
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Becoming a Twitter Virtuoso
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Networking and IRL Meetings
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Authenticity
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Juggling Personal Brand Identity
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Avoiding and Recovering From a Branding Disaster
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Retargeting and Updating Your Brand
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Getting Feedback on Your Personal Brand
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Brand Maintenance—Ongoing Upkeep and Measurement of Your Brand
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Becoming Awesome
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Conclusion
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Notes
