Fundraising for Social Change, 8th Edition
- 9h 49m
- Kim Klein, Stan Yogi
- John Wiley & Sons (US)
- 2022
A popular fundraising blueprint for small- to mid-sized nonprofit organizations
In the newly revised Eighth Edition of Fundraising for Social Change, two nonprofit leadership veterans deliver a hands-on, how-to guide to establishing and expanding a diverse base of donors. The authors maintain a focus on groups working toward racial, economic, and climate justice, providing trustworthy and relevant information that can be easily understood.
The book includes a free Instructor's Manual, as well as access to supplementary online content with additional resources. Readers will also find:
- "Spotlight" sections highlighting the reflections and wisdom of a varied group of fundraisers
- Insightful explorations about managing fundraising, including establishing a fundraising infrastructure, hiring a development director, and using consultants and coaches
- Discussions of budgeting and planning, as well as how to handle significant financial trouble
An indispensable resource for nonprofit board members, managers, founders, and employees, Fundraising for Social Change is a must-read roadmap to raising money. It belongs on the bookshelves of leaders, activists and organizers seeking to advance racial, economic, environmental or social justice.
About the Authors
KIM KLEIN is a founding partner at Klein and Roth Consulting. She is a prolific writer and internationally known as a trainer and consultant. Kim believes that the role of nonprofits is to promote the common good: ensuring that the social systems, institutions, and environments upon which we all depend work to benefit all living beings and the earth itself.
STAN YOGI is a Senior Consultant with Klein and Roth Consulting. He has more than 30 years of experience with nonprofit organizations in fundraising and grantmaking. Stan has been an activist and fundraiser in Asian American and LGBTQ+ social justice movements.
In this Book
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Online Content
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Introduction to the 8th Edition
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Chapter One: The Size and Scope of the Nonprofit Sector
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Chapter Two: Creating a Fundraising Philosophy
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Chapter Three: Be Clear About What the Money Will Do
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Chapter Four: What You Have to Understand to Begin Fundraising
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Chapter Five: The Importance of a Good Board of Directors
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Chapter Six: Financial Needs and Fundraising Strategies
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Chapter Seven: The Very Human Need for Appreciation
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Chapter Eight: Getting Comfortable with Asking
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Chapter Nine: Ask Real Prospects
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Chapter Ten: How to Ask
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Chapter Eleven: Strengthening Relationships by Creating Categories of Donors
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Chapter Twelve: Multichannel Fundraising
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Chapter Thirteen: What Successful Mass Appeals Have in Common
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Chapter Fourteen: Direct Mail
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Chapter Fifteen: Online Fundraising
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Chapter Sixteen: Phone Banking
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Chapter Seventeen: Special Events
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Chapter Eighteen: Establishing Voluntary Fees for Service
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Chapter Nineteen: Door-to-Door and Street Canvassing
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Chapter Twenty: Opportunistic Fundraising
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Chapter Twenty-One: Building Major Donor Programs
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Chapter Twenty-Two: Setting Up and Maintaining Recurring Donor Programs
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Chapter Twenty-Three: Legacy Giving
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Chapter Twenty-Four: Setting Up an Endowment
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Chapter Twenty-Five: What All Large Campaigns Have in Common
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Chapter Twenty-Six: Raising Money for Capital
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Chapter Twenty-Seven: Endowment Campaigns
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Chapter Twenty-Eight: Conducting Feasibility Studies
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Chapter Twenty-Nine: Developing a Budget
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Chapter Thirty: Creating a Fundraising Plan
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Chapter Thirty-One: What to Do in Case of Financial Trouble
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Chapter Thirty-Two: The Perennial Question of Clean and Dirty Money
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Chapter Thirty-Three: Infrastructure for Fundraising
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Chapter Thirty-Four: Hiring a Development Director
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Chapter Thirty-Five: Using a Consultant, Coach, Mentor, or Trainer
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Chapter Thirty-Six: Dealing with Anxiety
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Chapter Thirty-Seven: Know What You Need to Know
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Chapter Thirty-Eight: Working with Your Executive Director
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Chapter Thirty-Nine: Working with Volunteers
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Chapter Forty: When You Encounter Ethical Dilemmas
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Chapter Forty-One: Raising Money in Rural Communities
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Chapter Forty-Two: Fundraising for a Coalition
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Chapter Forty-Three: When No One is Paid
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Chapter Forty-Four: When You are Just Starting Out
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Chapter Forty-Five: Fundraising for LGBTQ+ Equality and Justice
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Chapter Forty-Six: Building Political Power for Immigrants' Rights
