Ethical Voices: Practicing Public Relations with Integrity
- 4h 19m
- Mark W. McClennan
- Business Expert Press
- 2023
From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.
When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies.
Ethical Voices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter.
The book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world’s largest public relations agencies.
From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.
About the Author
Mark W. McClennan, APR, Fellow PRSA, a strategic communication executive with 25+ years of experience in technology, fintech, and healthcare. He is a past National Chair of PRSA and is the general manager of C+C in Boston, a purpose-driven firm named Creative Agency of the Year by PRovoke Media in 2021. Teams he led have been recognized with more than 50 awards in public relations, including seven Silver Anvils. He was part of the team that received the 2021 Best of Silver Anvil Award for the COVID-19 campaign work with the Washington State Department of Health.
In 2018 he launched EthicalVoices, an award-winning weekly ethics podcast, and is a frequent keynote speaker and consultant on ethics and social media.
In this Book
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Introduction
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Advocacy
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Honesty
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Expertise
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Independence
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Loyalty
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Fairness
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Free Flow of Information
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Competition
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Disclosure of Information
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Safeguarding Confidences
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Conflicts of Interest
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Enhancing the Profession
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Training Your Ethical Mind
