Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity
- 3h 31m
- Josh Linkner
- John Wiley & Sons (US)
- 2011
A 5-part process that will transform your organization — or your career — into a non-stop creativity juggernaut
We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz — as well as hundreds of interviews with CEOs, entrepreneurs, and artists — into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.
- Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace
- Turns the mystery of creativity into a simple-to-use process
- Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes
- Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies
Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.
About the Author
Josh Linkner is founder and chairman of ePrize, a dominant player in the promotions industry serving 74 of the top 100 brands. He is a four-time entrepreneur, venture capitalist, accomplished jazz musician, and highly sought-after keynote speaker. He has won several business, technology, and design awards, including the Ernst & Young Entrepreneur of the Year Award, Crain's 40 under 40, Automation Alley's CEO of the Year, and the Detroit Executive of the Year.
In this Book
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Disciplined Dreaming — A Proven System to Drive Breakthrough Creativity
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Preface
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Introduction
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The Case for Creativity
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Disciplined Dreaming
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Defining the Creativity Challenge
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Driving Curiosity and Awareness
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Gaining the Keys to a Creative Mind and Culture
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Preparing Your Environment to Promote Creative Passion
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Discovering the Ways of Creativity
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Generating Creative Sparks
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Igniting the Sparks of Creativity
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Bringing Your Ideas to Life
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Epilogue: The Power of One
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The Top Six Creativity Myths (and Truths)
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Additional Warm-Up Exercises to Jump-Start Creativity
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Notes
