Digital Business Strategy: How to Design, Build and Future-Proof a Business in the Digital Age
- 6h 25m
- Garvan Callan
- De Gruyter Inc
- 2024
Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market?
Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation.
Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation.
Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.
- Examples, insights and lessons from a leading practitioner and business adviser
- Practical guide to developing and delivering a sustainable digital strategy
- Includes frameworks, tools, and real-world guidance for complex business transformation
About the Author
Garvan Callan is a leading strategy and execution adviser who works with Boards and Business Leaders to execute transformational change and prepare business for the next generation. His insights and methods are built on 18 years of executive experience in Financial Services across strategy and execution, transformation leadership, and deep domain experience in customer, digital and innovation. He brings fresh perspectives, ambitious thinking and transformational change management to dynamic market and organisational challenges to unlock opportunities, solve enterprise-level problems and drive execution for results.
In addition to his advisory practice, Callan is resident faculty with a number of Universities and Institutes, a regular keynote speaker, moderator and panelist on key strategic trends and future-focused topics. He also provides pro bono support to charities and startups, as well as supporting international development work with organisations such as the WEF.
In this Book
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Foreword
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Introduction
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Harnessing the Earliest Technologies Through to Industry 4.0
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The Cornerstones of the Digital Age
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Joining the Dots – Technology-Enabled Ancestors to Digitally Enabled Pioneers
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Summary – Part I
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What is Strategy and How Do We Work with it to Drive Purpose and Digital
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Making Sense of the Landscape – Looking Out
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Business Evaluation and Crafting Priorities – Looking in
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Summary – Part II
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Customer Centricity – Delivering Great Customer Experience
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Efficiency
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Digital Engagement
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Analytics
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Agile
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Innovation
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Open through Partnering and Ecosystems
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Technology
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Risk
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Summary – Part III
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Breaking down and Building up Culture
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Structures and Customs of a Digital Business
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Summary – Part IV
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Five Pillars of Execution
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Summary – Part V
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Getting Ready to Look Forwards
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Themes and Trends That Will Shape the Next Waves of Innovation
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Conclusion
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Bibliography
