Deeply Responsible Business: A Global History of Values-Driven Leadership

  • 9h 25m
  • Geoffrey Jones
  • De Gruyter Inc
  • 2023

Deeply Responsible Business profiles corporate leaders of the past two centuries who made social missions vital to their businesses. Geoffrey Jones explores the characters and motivations of fourteen such leaders and compares their deep social and environmental commitments to the lukewarm “corporate social responsibility” of today.

About the Author

Geoffrey Jones is Isidor Straus Professor of Business History at Harvard Business School and a fellow of the Academy of International Business. His recent books include Beauty Imagined: A History of the Global Beauty Industry and Profits and Sustainability: A History of Green Entrepreneurship.

In this Book

  • Introduction—Profit or Purpose?
  • The Value of Human Dignity—George Cadbury and Quaker Capitalism
  • Redistribution of Power—Edward Filene, Retailing, and the Creation of Credit Unions
  • Promoting Choice and Facing Dictatorship—Robert Bosch in Imperial and Nazi Germany
  • The Challenge of Latecomer States—J. N. Tata and Shibusawa Eiichi
  • Educating Future Leaders—Wallace Donham, Harvard Business School, and the Push for Ethical Capitalism Literal
  • Building a Nation, Addressing Disparities—Kasturbhai Lalbhai in Colonial and Independent India
  • Modest Consumerism, Urban Blight, Tech Solutions, and the Quest to Improve Society
  • The Rise of Values-Driven Businesses—Anita Roddick and the Challenge of Growth
  • Social Three-Folding—Biodynamic Farming and How to Build a Flourishing Community
  • From ESG to B Corps—Benchmarking and Scaling Virtuous Practices
  • Conclusion—Business and a Better Future
  • Notes
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