Cross-Cultural Communication: The Essential Guide to International Business, Revised Second Edition
- 2h 46m
- Gerard Bannon, et al.
- Kogan Page
- 2003
Cross-cultural communications is no longer something confined to a few specialists in large companies; it is a present, harsh reality for hundreds of thousands of people from enterprises great and small.
Running foreign subsidiaries at a distance is a demanding task. Negotiating cross-border deals is a personal challenge of the highest order. Working in multi-cultural teams on short-term projects calls for great sensitivity. Have you got what it takes to do these jobs effectively? Cross-cultural Communications invites you to assess your own attitudes and performances as a business partner and as a communicator in the international arena.
The book is packed with examples, opinions and case studies elicited from business people from around the world. Contents include an examination of:
- National cultures
- Company cultures
- Personality types
- Tactics and negotiation skills
- Timing
- Communications
The authors have all experienced the joys, trials and tribulations of working far from home in very different cultures. They challenge your assumptions and offer practical advice on how to get it right when working outside your culture.
In this Book
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Culture
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Company
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Character
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Tactics
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Timing
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Talk
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A Glossary of Offshore English
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Final Quiz
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Further Reading
