Critical Marketing: Contemporary Issues in Marketing

In this Book

• Critical Marketing—Contemporary Issues in Marketing
• Critical Marketing: A Limit Attitude
• Rethinking the Development of Marketing
• Prejudice V. Marketing? An Examination of some Historical Sources*
• Early Development of the Philosophy of Marketing Thought*
• Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective*
• Critical Reflections on Consumer Research
• Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research*
• Evolution, Biology and Consumer Research: What Darwin Knew that We’ve Forgotten
• Ethnopsychology: A Return to Reason in Consumer Behaviour
• Marketing and Society
• Marketing, the Consumer Society and Hedonism*
• Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide*
• On Negotiating the Market?
• Sustainable Marketing*
• An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life*
• Past Postmodernism?
• Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection
• The Function of Cultural Studies in Marketing: A New Administrative Science?
• Thinking through Theory: Materialising the Oppositional Imagination
• Postcolonialism and Marketing