Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies
- 4h 23m
- Andrew Binns, Eugene Ivanov
- John Wiley & Sons (US)
- 2023
Build an innovative new startup using the resources of an existing corporation
The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.
You’ll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level.
The Corporate Explorer Fieldbook will also teach you to:
- Conduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction
- Perform customer discovery interviews for ideating, incubating, and scaling ideas
- Generate breakthrough ideas from within large companies
An indispensable companion to the newly published Corporate Explorer: How to Build New Ventures in Established Companies, the Corporate Explorer Fieldbook is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.
About the Author
ANDREW BINNS is an advisor to business leaders on innovation and change. He is a director of Change Logic, a strategic innovation consultancy, and an award-winning author and speaker.
EUGENE IVANOV, PhD, is a former research scientist who specializes in helping organizations use open innovation to solve complex technical and business problems.
In this Book
-
Preface and Acknowledgments
-
Corporate Exploration
-
Strategy Manifesto: Answering the Big “Why”
-
Hunting Zones: Selecting Where to Explore
-
Outside‐In: Overcoming Toxic Assumptions with Market Insight
-
Jobs‐to‐be‐Done: Defining a Market by Customer Outcome
-
From Explorer's Insight to Opportunity Story
-
Ideation from Within: How to Generate Breakthrough Ideas from Within Large Corporations
-
Ideation from Outside: A Step‐by‐Step Guide to Challenge‐Driven Innovation
-
Business Model Maturity: Using Customer Evidence to Validate New Ventures
-
Get Out of the Building: How to Gather Customer Discovery Data with Interviews
-
Value Propositions: Using Value Flows and Design Criteria Maps to Create Customer Delight
-
Business Experiments: De‐risking Execution Spend Through Experiments
-
Ecosystems: Building an Ecosystem Playbook for Scaling a New Venture
-
Validation: Managing the Journey from Concept to Scale
-
Ambidextrous Organization: What It Is, When to Use It
-
Explore Unit: How to Build a Team for Exploration
-
Strategic Diversity: Selecting and Developing Corporate Exploration Teams
-
Leading High‐Stakes Conversations: Getting the Senior Team Onboard
-
Leadership Movement: Enrolling Others in the Work of Transformation
-
Organizational Culture: The Silent Killer of Exploration
