Consumer Experiences and Emotion Management
- 3h 11m
- Avinash Kapoor
- Business Expert Press
- 2015
Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers’ life. Further, the challenges that marketers and researchers face in today’s global markets are to understand the expression of the emotions or consumer emotional experience.
The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well being.
About the Author
Dr. Avinash Kapoor received his PhD in management and MBA from R.A. Podar College, University of Rajasthan, Jaipur, India. He also received his MA and BSc degrees from the University of Rajasthan. He is a recipient of the National Scholarship Award and has more than 15 years of industry, teaching, training, research, and consultancy experience to his credit. He has held various academic positions and was the chairperson of postgraduate program in international management, coordinator consultancy, coordinator customized training program, and the chairperson of executive MBA.
In this Book
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Consumer Experiences and Emotion Management
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Preface
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Consumer Emotions
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Dynamics of Emotions
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Experience and Facial Expressions of Emotions
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Emotions and Group Behavior
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Emotions and Individual Behavior
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Consumer Experience Management
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Notes
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References
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Bibliography
