Consumer Behavior: Women and Shopping
- 2h 27m
- Patricia Huddleston, Stella Minahan
- Business Expert Press
- 2011
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
In this Book
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Consumer Behavior—Women and Shopping
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An Introduction to Women and Shopping
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Women and Shopping in America
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Women and Place
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Shopping as a Life Skill
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Shopper Types
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The Shopping Experience and How to Improve It
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Implications and Conclusions
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Notes
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References
