Business and Financial Models

  • 3h 34m
  • Clive Marsh
  • Kogan Page
  • 2013

A vital tool for business strategy, a good business model enables a company to experiment with different ideas and scenarios in a safe, low risk environment, to make the best possible business decisions. Financial modeling involves building a financial evaluation from a more abstract business model, enabling hypotheses and scenarios to be translated into numbers.

Business and Financial Models provides an accessible introduction to these essential strategic practices, with guidance on using Microsoft Excel for projection and analysis. The book goes through the process of building the model from the initial phase of formulating questions through modeling cash flow, budgets, investment appraisal and "dashboard" tools for monitoring performance. With case studies and online templates, Business and Financial Models includes coverage of new visual thinking techniques, and how these can be incorporated into conventional business modeling.

About the Author

Clive Marsh has been Head of Finance & MIS, Director of Commercial Services, Director of Business Development and Divisional Manager of Corporate Services for Shell, Mobil, IBM UK, Capgemini and Ernst & Young, among others. He is also the author of Financial Management for Non Financial Managers (also published by Kogan Page).

In this Book

  • Stages in the Development of a Business and Financial Model
  • Developing the Research Question and Output Definition
  • Visual Thinking to Develop Fundamental Questions
  • Input Definition
  • Scenario Identification
  • Building a Simple Model
  • Using Charts
  • Modelling Budgets
  • Sales Budgets
  • Production – Material, Labour and Direct Overhead Budgets
  • Fixed Assets and Depreciation
  • Managing and Modelling Cash Flow and Working Capital
  • Investment Appraisal Models
  • The Cost of Capital
  • Business Valuation Models
  • Performance Indicators
  • Modelling the Company Balance Sheet, P&L and Ratio Analysis
  • Financial Functions
  • Building a Business Model
  • Modelling Projects
  • Integration, Complexity and Business Models
  • Business Models for the Green Economy
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