Building Moonshots: 50+ Ways To Turn Radical Ideas Into Reality

  • 6h 5m
  • Tamara Carleton, William Cockayne
  • John Wiley & Sons (US)
  • 2023

Solve the world’s biggest problems and create a better future

In Building Moonshots: 50+ Ways to To Turn Radical Ideas Into Reality, a team of expert innovation strategists delivers an exciting and insightful collection of strategies, techniques, and frameworks for scaling your next big, audacious idea into a concrete product or service.

Each proven and tested strategy contained in the book has been categorized to make it easy to find and implement when you need it most. You’ll learn how and where to start, when to bet big, how to invest, when to play the long game, what to communicate, and much more. You’ll also find:

  • Ways to go beyond white papers and vision statements to a place where your ideas become a tangible reality
  • Strategies for creating a better future by transforming seemingly impossible ideas into concrete products
  • Methods for bringing to life radical and innovative solutions to the world’s greatest challenges

Destined to become the seminal, go-to source for visionaries, gamechangers, and leaders imagining the apparently impossible and determined to achieve it, Building Moonshots is a can’t-miss book for entrepreneurs, founders, product development heads, and other business leaders.

About the Author

TAMARA CARLETON, PHD, is an international expert in radical innovation. She is the CEO of Innovation Leadership Group, teaches at several top-ranked business schools and technical universities around the world, and is the creator of practical tools that help teams innovate, like the Playbook for Strategic Foresight and Innovation.

WILLIAM COCKAYNE, PHD, is a techno-optimistic leader with a passion for transforming science fiction into reality. For twenty years, he taught students at Stanford University how teams imagine, invent, and ship the future. He is an expert in converting blue-sky thinking into brass tacks.

In this Book

  • Introduction
  • Way 1: Always Focus on the Long View—Making the World a Better Place Requires Solutions That are Not Constrained By Today, Or Even Tomorrow
  • Way 2: Start from the Almost Impossible—Moonshot Leaders Must Manage Across All Four Innovation Horizons
  • Way 3: Never Be Surprised—Being Strategically Paranoid Enables an Organization to Move Ahead of Potential Competition
  • Way 4: Fund for Breakthroughs—Funding Breakthrough Ideas, Inventions, and Innovation Requires You to Adopt Opportunistic Financing Methods
  • Way 5: Plan to Adopt Shiny Things—Building an Innovative Team Means You Will Always Be Learning New Ideas and Technologies
  • Way 6: Be an Optimist—Choosing to Have an Optimistic Outlook is a Visionary's Most Powerful Tool
  • Way 7: Filter the Noise—Adopting Drucker's Eight Sources For Innovation Can Power Your Discovery Engine
  • Way 8: Collect a Menagerie—Hunting For Rhinos, Swans, and Horses Provides a Quick Start For Your Opportunity Searches
  • Way 9: Devour Hard Science Fiction—Reading Hard Science Fiction as a Primary Source of Inspiration Puts You in Great Company
  • Way 10: Engage with Esoteric STEM—Building a Way For Your Team to Regularly Discover, Test, and Assess Novel Research Helps You Get a Step Ahead of Competitors
  • Way 11: Find Your Challenge—Participating in or Observing Open Challenges Can Feed Your Idea and Talent Pipeline
  • Way 12: Consume Research—Starting Every Project With a Goal of Finding Who Else Has Asked Your Starting Question Can Quickly Move You Two Steps Ahead
  • Way 13: Start by Asking What If … ?—Imagining a Better Future is the First Step in Building the Solutions That Will Define It
  • Way 14: Anchor in a Better Future—Defining Your Moonshot Change By Positive Outcomes Opens Minds and Opportunities
  • Way 15: Trust That the Future is Not Zero-Sum—Knowing That Multiple Solutions Will Succeed Means You Can't Be Limited By Today's Rules
  • Way 16: Evangelize the Future—Telling Your Story With Words, Objects, Images, and Experiences Engages the World in Your Vision
  • Way 17: Push the Boundaries of Your Work—Tying Together Disparate Ideas Will Create Whole New Fields and the Potential For New Solutions
  • Way 18: Be Visionary—Sharing A Vision of a Better World Converts Others Into Seeing The Near-Impossible as Possible
  • Way 19: Get Ahead of Your Customers—Mixing Demographic, Generational, And User Field Data Can Reveal Changes in Future Customer Needs
  • Way 20: Look to Tipping Points—Using Tomorrow's Standards Today Can Help a Team to Prioritize Milestones
  • Way 21: Reason Back—Working Backward from Your Best End Game Helps to Create Better, Bolder Milestones
  • Way 22: Adopt Bold Metrics—Using Real Numbers in Your Goals Helps You to Choose What You Will Measure
  • Way 23: Plan for Targets to Evolve—Being Willing to Revise Your Goals as You Experience Success Helps You to Accelerate
  • Way 24: Be Responsible Visionaries—Starting with a Caretaker Mindset Means That Your Solution Won't Become a Future Problem
  • Way 25: Make Your Ideas Compete—Separating Ideas from Their Owners Helps You Move From Criticism to Critique
  • Way 26: Do the Hard Part Daily—Continuously Building The Hardest Part First Helps You to Convert Unknowns Into Uncertainties
  • Way 27: Go Deepwith Emtech—Choosing to Build with Cutting-Edge Technologies Enables You To Outpace Your Market
  • Way 28: Get to Action—Merely Starting the Process of Inventing Can Move Teams To Results
  • Way 29: Build to Learn—Building the Future Requires Teams to Test Their Critical Experiences and Functions
  • Way 30: Share Proofs of Concept Early and Often—Putting the Impossible Into Customer's Hands Lets You Own Their Hearts and Minds
  • Way 31: Recruit a Challenge Board—Creating Honest Oversight Helps to Drive You and Your Team Forward
  • Way 32: Build Foundations—Funding New Platforms Enables a Variety of Winning Solutions to Emerge and Evolve
  • Way 33: Spread Your Bets—Investing in Diversified Ideas and Opportunities Increases Your Chances of Winning
  • Way 34: Play Games—Pretesting Your Plans in Wargames Creates a Deep Understanding of Your Winning Options
  • Way 35: Double Down on Breakthroughs—Launching on the Back of Incipient Breakthroughs Lets You Accelerate Faster
  • Way 36: Time Your Bets—Asking “When?” is the Most Important Question When Starting a Revolution
  • Way 37: Invest in the Future Ecosystem—Funding the Future Requires Every Part of the Economy To Chip In
  • Way 38: Leverage Knowledge Discrepancies—Applying Winning Approaches from other Fields May Offer Your Moonshot a Shortcut
  • Way 39: Seed New Fields—Adding New Players and Ideas Creates a Foundation for the Next Ecosystem
  • Way 40: Develop Perpetual Pipelines—Investing in the Near Term Through Long Term Creates Continuous Opportunities
  • Way 41: Publish Your Moonshots Metrics—Sharing Ambitious Models and Milestones Publicly Brings Resources
  • Way 42: Fund the Handoffs—Focusing on the Transitions from Concept to Solution Speeds the Process
  • Way 43: Be a Talent Magnet—Striving to Be the Best Team Makes the Best People Want To Work With You
  • Way 44: Foster a Skunkworks Culture—Adopting Exceptional Practices Across an Organization Can Provide a Sense of Destiny
  • Way 45: Invite Radical Collaboration—Bringing Your Team Into the Vision Execution Ensures Greater Ownership
  • Way 46: Chase Brains—Creating a Talent Pipeline Lays the Path to Long-Term Success
  • Way 47: Hire for Unique Skills—Hiring Box Checkers Will Rarely Lead to Revolutions
  • Way 48: Find Your Cluster—Stealing from the Best Requires a Rich Talent Pool and Knowledge Spillover
  • Way 49: Practice Winning—Sandboxing Provides the Perfect Test Environment for Ideas, Teams, and Potential Customers
  • Way 50: Play to Your Advantage—Being First, Fast, or Last is a Deliberate Decision in an Innovation Race
  • Way 51: Use Others’ Solutions as Leverage—Finding Best-of-Breed Partners Helps Teams Get Serious About Success
  • Way 52: Cannibalize Your Success—Winning the Future Requires You to Change the Game You are Playing
  • Way 53: Scale Fast and Slow—Knowing When to Run or Crawl is Crucial on the Journey from Concept to Market
  • Way 54: Play an Infinite Game—Winning Never Ends, So Losing is Merely a Temporary Setback
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