Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments
- 2h 28m
- Elizabeth A. Minton, Lynn R. Kahle
- Business Expert Press
- 2014
Co-author Elizabeth Minton, a doctoral candidate in the Marketing Department at University of Oregon's Lundquist College of Business, received the elite Sheth Foundation Dissertation Award.
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, the scant attention cannot be denied.
Many do not realize or simply resist the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. The field of behavioral economics discusses how various social and cognitive factors influence economic decision making, which encompasses consumer decision making in business and public policy. This field needs to incorporate religion as an influencer to economic decision making. To be able to manage a business effectively, or carry out public policy decisions, the influence of believe systems and religion must be taken into account.
Thus, this book provides one of the first comprehensive investigations into the relation between religion and behavioral economics. It is relevant to current managers, anyone involved in the marketing, MBA students, and also upper-division undergraduate students. Each of these groups will benefit from a clear understanding of religious groups and how religion influences consumer decision making.
About the Author
Elizabeth A. Minton is an associate professor of marketing at the University of Wyoming (UW) who conducts research on religion’s influence on consumer behavior and pro-social consumption. She has over 50 publications in outlets such as the Journal of Advertising, Journal of Business Research, Psychology & Marketing, and the Journal of Public Policy & Marketing, among others. She has also presented her research and numerous conferences across the world.
Lynn R. Kahle is Professor Emeritus and former Head of the Department of Marketing at the University of Oregon. He has been President of the Consumer Behavior SIG in the American Marketing Association and of the Society for Consumer Psychology. He is a distinguished Fellow in the American Psychological Association and Association of Psychological Science. He was Editor-in-Chief of the 2022 APA Handbook of Consumer Psychology.
In this Book
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Abstract
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Preface
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Chapter 1: Behavioral Economics and Belief Systems
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Chapter 2: Demystifying Belief Systems
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Chapter 3: Belief Systems of the Western World & Interpretations for Behavioral Economics
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Chapter 4: Belief Systems of the Eastern World & Interpretations for Behavioral Economics
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Chapter 5: The Disconnect Between Belief Systems and Behavioral Economics
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Chapter 6: Comparing Belief Systems—Influences on Behavioral Economics
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Chapter 7: Comparing Belief Systems—Influences on Consumers
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Chapter 8: Managerial Implications for Businesses
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Chapter 9: Cases
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Chapter 10: Conclusion
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Appendix
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Notes
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References
