Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work
- 2h 59m
- Jessica Kleiman, Meryl Weinsaft Cooper
- Career Press, Inc.
- 2011
In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals.
Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself.
Be Your Own Best Publicist will teach you how to:
- Set a personal PR strategy that gets results
- Build key message points and deliver them with style
- Craft the perfect "pitch" for each situation
- Network and develop relationships that will help you get ahead
- Use creativity to stand out from the competition
Through humorous, informative anecdotes plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace.
Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side.
About the Authors
Jessica Kleiman is currently VP-public relations for Hearst Magazines, one of the world's largest publishers of monthly magazines. Prior to that, she was director of PR at wedding media company The Knot and spent several years at a boutique PR agency specializing in media. She has guest lectured about publicity at NYU and the Radcliffe Publishing Course at Columbia University and has written for various newspapers, Web sites and magazines.
Meryl Weinsaft Cooper joined DeVries Public Relations as managing director of the Home & Lifestyle division in Fall 2010. Previously, as SVP-partner at L+S, she led programs for a variety of hospitality, spirits and consumer clients. Her PR experience includes stints in art, music and entertainment, including time at the Screen Actors Guild's New York office. She spends her spare time writing and producing films.
In this Book
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Be Your Own Best Publicist—How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work
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Introduction
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Communication Is Key
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Always Have a Plan (and a Back-Up Plan)
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Be a Know-It-All (in a Good Way)
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It’s All About Who You Know (and Who Knows You)
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The Message Is the Medium
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Looks Aren’t Everything (but They Sure Help)
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What Do I Have to Do to Get Noticed Around Here?
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Toot Your Own Horn (but Not Too Loudly)
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Brush Up on Your Social (Media) Studies
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Gratification Doesn’t Have to Be Instant
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Every Crisis Is an Opportunity
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Conclusion
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Recommended Reading
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Bibliography
