ASTD Handbook of Measuring and Evaluating Training
- 8h 1m
- Patricia Pulliam Phillips (ed)
- Association for Talent Development
- 2010
A follow-on to ASTD's best-selling ASTD Handbook for Workplace Learning Professionals, the ASTD Handbook of Measuring and Evaluating Learning includes more than 20 chapters written by preeminent practitioners in the learning evaluation field. This practical handbook covers best practices of learning evaluation and includes information about using technology and evaluating e-learning. Broad subject areas are evaluation planning, data collection, data analysis, and reporting, how to use data, and several case studies.
About the Editor
Patricia Pulliam Phillips is president and CEO of the ROI Institute, the leading source of ROI competency building, implementation support, networking, and research. A renowned expert in measurement and evaluation, she helps organizations implement the ROI methodology in countries around the world. Phillips teaches others to implement the ROI methodology through the ROI certification process as a facilitator for ASTD's ROI and Measuring and Evaluating Learning Workshops and as adjunct professor for graduate-level evaluation courses. She serves on numerous doctoral dissertation committees, assisting students as they develop their own research on measurement, evaluation, and ROI. In addition to editing this book, she authored Chapter 14, Converting Measures to Money, and Chapter 16, Calculating the ROI. She is author and co-author of a variety of books on the topics of measurement, evaluation, and ROI, including Beyond Learning Objectives (ASTD, 2008), Show Me the Money (Berrett-Koehler, 2007), and The Value of Learning (Pfeiffer, 2007).
In this Book
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Identifying Stakeholder Needs
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Developing Powerful Program Objectives
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Planning Your Evaluation Project
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Using Surveys and Questionnaires
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Designing a Criterion-Referenced Test
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Conducting Interviews
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Conducting Focus Groups
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Action Planning as a Performance Measurement and Transfer Strategy
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The Success Case Method—Using Evaluation to Improve Training Value and Impact
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Using Performance Records
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Using Statistics in Evaluation
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Analyzing Qualitative Data
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Isolating the Effects of the Program
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Converting Measures to Monetary Value
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Identifying Program Costs
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Calculating the Return-on-Investment
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Estimating the Future Value of Training Investments
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Reporting Evaluation Results
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Giving CEOs the Data They Want
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Using Evaluation Results
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Implementing and Sustaining a Measurement and Evaluation Practice
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Selecting Technology to Support Evaluation
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Evaluating mLearning
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Evaluating Leadership Development
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Evaluating a Global Sales Training Program
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Evaluating Technical Training
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Evaluating Traditional Training versus Computer Simulation Training for Leader Development
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Robert O. Brinkerhoff
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Mary L. Broad
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Jac Fitz-enz
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Roger Kaufman
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Donald L. Kirkpatrick
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Jack J. Phillips
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Dana Gaines Robinson
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William J. Rothwell
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Epilogue
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About the Editor of "Voices"
