2023 State of Sales Training

  • 37m
  • ATD Research
  • Association for Talent Development
  • 2023

The 2023 State of Sales Training examines the formal training organizations provide for salespeople. Based on a survey of sales training, sales leadership, and talent development professionals, the report provides data that will aid readers in benchmarking their own organizations’ sales training expenditures and activities against those of other organizations. This report is an update to the 2021 report, but includes a new section on developing the virtual salesperson.

About the Author

ATD Research tracks trends, informs decisions, and connects research to performance. By providing comprehensive data and insightful analysis, ATD Research Reports help business leaders and workplace learning and performance professionals understand and more effectively respond to today's fast-paced workplace learning and development industry. Our research reports offer an empirical foundation for today's data-driven decision-makers, containing both quantitative and qualitative analysis about organizational learning, human capital management, training, and performance.

In this Book

  • About the Sponsor
  • Executive Summary
  • Introduction
  • Formal Sales Training
  • On-the-Job Learning for Salespeople
  • Sales Kickoff Meetings
  • Developing the Virtual Salesperson
  • Action Plan