Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation audio

  • 16h 1m 53s
  • Damian Ryan
  • Brilliance Publishing
  • 2019

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.

In this Audiobook

  • 1 - Digital Marketing… the Origin of…
  • 2 - Have a Plan and Stick to it… Strategy!
  • 3 - Crouch, Touch, Pause… Engage…
  • 4 - Search—Being Found Online
  • 5 - Understanding Social Media
  • 6 - Understanding E-Mail Marketing
  • 7 - Understanding Mobile Marketing
  • 8 - Content Marketing and Native Advertising
  • 9 - Understanding Programmatic
  • 10 - All about Video
  • 11 - Understanding Online PR
  • 12 - Understanding Performance Marketing
  • 13 - Understanding the IoT
  • 14 - Optimizing the Customer and User Experience
  • 15 - The Future of Digital Marketing
SHOW MORE
FREE ACCESS

YOU MIGHT ALSO LIKE

Course Marketing: The Process and Functions that Build Customer Relationships
Rating 4.5 of 438 users Rating 4.5 of 438 users (438)
Channel Digital Marketing/Social Media
Rating 5.0 of 1 users Rating 5.0 of 1 users (1)
Audiobook The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today

PEOPLE WHO VIEWED THIS ALSO VIEWED THESE

Audiobook Business Analysis For Dummies, 2nd Edition
Course Developing and Supporting an Agile Mindset
Rating 4.5 of 6846 users Rating 4.5 of 6846 users (6846)
Book Delivering Effective Virtual Presentations