The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
- 8h 40s
- Fred Reichheld, Rob Markey
- Gildan Media
- 2011
- Defines the fundamental concept of Net Promoter, explaining its connection to your company's growth and sustained success
- Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers
- Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business
In this Audiobook
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Chapter 1: Bad Profits, Good Profits, and the Ultimate Question
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Chapter 2: The Measure of Success
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Chapter 3: How NPS Drives Profitable Growth
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Chapter 4: The Enterprise Story–Measuring What Matters
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Chapter 5: The Rules of Measurement
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Chapter 6: Winning Results with NPS
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Chapter 7: Economics and Inspiration — The Dual Imperatives
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Chapter 8: Close the Loop with Customers
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Chapter 9: Organize for the Long Journey
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Chapter 10: The Road Ahead
