The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results
- 4h 22m 5s
- Mark Donnolo
- Gildan Media
- 2014
Packed with real-life examples and powerful principles, The Innovative Sale reveals how to: define the sales challenge; question assumptions and look for ways to reframe the problem; mine unrelated situations for fresh solutions; get comfortable with feeling lost as you explore new directions; and break some rules and learn to "grow with the flow".
In this Audiobook
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Chapter 1: The Sales Innovation Dilemma
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Chapter 2: The Innovative Sale Principles
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Chapter 3: What's Your Problem? Laying the Foundation and Gathering Insight
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Chapter 4: Breaking Down Barriers
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Chapter 5: Where Are All the New Ideas?
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Chapter 6: The Attraction of Rejection
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Chapter 7: The Innovative Sale in Practice: Delivering a Better Value Proposition
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Chapter 8: The Innovative Sale in Practice: Designing Your Sales Process and Customer Experience
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Chapter 9: The Innovative Sale in Practice: Coaching Your Team
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Chapter 10: What's Your Creative Quotient for Sales?
