Supercommunicator: Explaining the Complicated So Anyone Can Understand
- 6h 22m 35s
- Frank J. Pietrucha
- Gildan Media
- 2014
In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.
In this Audiobook
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1. Deliver Meaning
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2. The Dawn of the Multimedia Age
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3. What Is Multimedia?
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4. Digital Media Changes the Way We Experience Information
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5. Finding the Right Medium to Deliver Your Content
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6. Why Smart People Misread Their Audiences
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7. Learning About Your Audience
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8. Addressing Multiple Audiences
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9. Researching Cultural Issues
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10. If You Are Not a Subject Expert…
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11. Advice for Content Experts
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12. Simplify Your Content
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13. But Don't Oversimplify
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14. Focus on Clarity
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15. Supercommunicator Basic Guidelines
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16. Find Your Human Voice
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17. Speaking Human … Without the Human
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18. It's Story Time!
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19. Testimonials: A Supercommunicator's Win-Win
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20. Case Examples That Make Learning Real
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21. What Not to Do When Speaking Human
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22. The Power of Personalization
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23. Rational Thinking Isn't Always the Rational Choice
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24. Building a Path to Comprehension
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25. The Power of Comparison
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26. Analogies in a Professional Setting
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27. More than a Garnish
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28. Quality and Integrity in Design
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29. Visuals for Presentations
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30. Let Your Audience Explore
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31. Your Role as a Supercommunicator
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