Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
- 5h 18m 14s
- Pete Blackshaw
- Recorded Books, Inc.
- 2008
New-media pioneer Pete Blackshaw contends that because anyone with a computer can broadcast an opinion to millions and derail a multibillion-dollar company or undermine a global brand, companies today need to build and maintain credibility on every front.
In this Audiobook
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Chapter 1 The Credibility of the Commons and the Core Credibility Dirvers
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Chapter 2 The Consumer's the Boss: Today's New Consumer-Generated World
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Chapter 3 Measuring CGM
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Chapter 4 Not All Marketers Are Liars: Marketing and Advertising with Credibility
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Chapter 5 Postcards from the Welcome Mat: Credibility and Your Web Site
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Chapter 6 This Company May Be Monitored for Quality Purposes: Credibility in Your Product
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Chapter 7 No Place to Hide: Credibility and the CEO
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Chapter 8 The Neglected Stepchild: Consumer Affairs
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Chapter 9 When Your Company Is Googled: Troubleshooting
