Rethinking Prestige Branding: Secrets of the Ueber-Brands

  • 22m 44s
  • JP Kuehlwein, Wolfgang Schaefer
  • Skillsoft
  • 2018
Rethinking Prestige Branding explores what it takes to build, grow, and improve a brand in today's changing consumer environment. In this Summary, we discuss the salient points of the book based on our interpretation of its content.

YOU MIGHT ALSO LIKE

Book Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics
Channel Marketing Essentials
Rating 4.0 of 1 users Rating 4.0 of 1 users (1)
Channel Brand Management
Rating 5.0 of 1 users Rating 5.0 of 1 users (1)