Redefining Retail: 10 Guiding Principles for a Post-Digital World
- 9h 53m 11s
- Giuseppe Stigliano, Philip Kotler
- Gildan Media
- 2024
In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.
The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss the main challenges retailers face in a world that's been fundamentally transformed by the digital revolution; how to future-proof your marketing strategy, including ten guiding principles for a new customer experience at retailers and consumer brands; and the opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.
Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail will also prove invaluable to students of management, marketing, and business administration, as well as anyone with an interest in the evolution of commerce.
About the Author
PHILIP KOTLER, PHD, is Professor Emeritus of Marketing at the Kellogg School of Management where he held the S.C. Johnson & Son Professorship of International Marketing. The Wall Street Journal ranks him as one of the top six most influential business thinkers.
GIUSEPPE STIGLIANO, PHD, is an entrepreneur and a manager with 20 years of international experience in marketing and communication services. He serves as Global CEO at Spring Studios and is an Adjunct Professor of Marketing at prestigious universities and business schools.
In this Audiobook
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Introduction: Change Is the Only Constantintroduction
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Chapter 1 - Running Backwards
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Chapter 2 - Purpose, People, Planet—Therefore Profit
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Chapter 3 - The Direct-to-Consumer (D2C) Revolution: A Double-Edged Sword
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Chapter 4 - Experiential Benchmarks
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Chapter 5 - Making People Want Things Isn't Enough
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Chapter 6 - Omnichannel Is Dead. Long Live Optichannel.
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Chapter 7 - The Post-Digital Customer Journey
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Chapter 8 - High Tech + High Touch
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Chapter 9 - Shopping Malls Apocalypse?
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Chapter 10 - The Perfect Storm
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Chapter 11 - Be Humbitious
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Chapter 12 - Be Purposeful
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Chapter 13 - Be Ambidextrous
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Chapter 14 - Be Onlife
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Chapter 15 - Be Personal
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Chapter 16 - Be Human
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Chapter 17 - Be a Destination
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Chapter 18 - Be Exponential
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Chapter 19 - Be Invisible
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Chapter 20 - Be Loyal
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Conclusion: Embracing the Post-Digital Retail 5.0 Journey
