Redefining Possible: Proven Strategies to Break Belief Barriers and Create Your New Normal

It’s easy to feel stuck in the grind, struggling to simply get through the day, especially as we all try to define a new normal. But what if you could start achieving your goals and living with purpose? Authors Dustin Hillis and Ron Alford can show you how.

As record-breaking business coaches and sales leaders, Hillis and Alford have helped thousands of people realize their dreams, including hundreds of top leaders and executives. They share their proven formula for goal-setting and personal success in their book Redefining Possible: Proven Strategies to Break Belief Barriers and Create Your New Normal.

The authors’ seven success strategies will provide you with a blueprint for creating a happier and more fulfilling life. You'll redefine your potential with strategic activities and actionable tools. Learn how to get unstuck by using the RAFT technique. Uncover and break belief barriers by rewiring your inner dialogue with positive self-talk and targeted affirmations. And be inspired with relatable anecdotes from high achievers who demonstrate what can happen when you live a life of intention.

Redefining Possible challenges listeners to take an honest look at their lives and ask, “What would happen if I stopped holding myself back...and started believing that I really can achieve everything I desire?”

About the Author

Ron Alford: As a senior partner, the vice president of recruiting, and an executive-level sales and leadership coach for Southwestern Consulting, Ron Alford is an expert in recruiting, sales training, and coaching, helping individuals and teams to reach higher than they ever imagined. Alford has shattered every sales and revenue record at Southwestern Consulting since joining the company in 2013. He is a company record holder, having personally achieved the highest level of sales 70 times with Southwestern Advantage. He's also a leadership record holder, coaching and training more top 1 percent producers than any other manager since Southwestern Advantage was founded in 1868. Most of all, Alford is a devoted dad to three kids and a loving husband, all while continuing to push the distance in the endurance world with his mountain and trail ultrarunning endeavors.

Dustin Hillis: As chief executive officer of Southwestern Family of Companies which includes the oldest direct sales company in the US Dustin Hillis is leading the vision and strategy to make Southwestern the most impactful privately-owned company worldwide. In addition, Hillis is a cofounder of Southwestern Consulting and the president of Southwestern Coaching. In its first 10 years, the coaching business produced over $100mm in revenue and grew at 60 percent per year. As a junior at the University of Tennessee, Hillis broke the more than 160-year-old, all-time sales record for Southwestern Advantage, making a personal profit of more than $100,000 in 14 weeks. In 2019, Hillis was named to Nashville Business Journal's 40 Under 40 list. He's a frequent guest on podcasts and has been featured in a variety of media outlets such as Entrepreneur magazine, Fortune magazine, The Dave Ramsey Show radio broadcast, and Entrepreneurs on Fire podcast. He is the author of multiple books and coaching curriculums. His latest book, Redefining Possible (coauthored with Ron Alford), releases in January 2021.