Persuade: The 4-Step Process to Influence People and Decisions
- 7h 21m 45s
- Andres Lares, Jeff Cochran, Shaun Digan
- Gildan Media
- 2021
Transform your ability to persuade and negotiate with this practical new resource
In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.
In this important book you’ll discover:
- Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
- Real world examples and practical exercises to illustrate and practice the concepts discussed
- A fun yet rigorous approach of a complex subject that can be practically applied in any business situation
Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
In this Audiobook
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1. The Art of Influence and Persuasion
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2. Building Credibility
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3. Engaging Emotion
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4. Demonstrating Logic
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5. Facilitating Action
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6. Time and Place
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7. Body Language
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8. Personality
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9. Putting it All Together
