Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation, Updated and Revised 2nd Edition

  • 8h 33m 20s
  • David R. Morse
  • Recorded Books, Inc.
  • 2018
This audio edition explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends.

In this Audiobook

  • One. Melting Pots, Multiculturalism, and Marketing to the New America
  • Two. Hispanic Americans
  • Three. African Americans
  • Four. Asian Americans
  • Five. LGBTQ Americans
  • Six. The New America and People of Mixed Race
  • Rule 1. Boost Your MQ
  • Rule 2. Divide and Conquer
  • Rule 3. Don't Trust the Experts
  • Rule 4. Don't Let the Joke Be on You
  • Rule 5. Don't Get Lost in Translation
  • Rule 6. Push Their Buttons
  • Rule 7. Market on a Wink and a Prayer
  • Rule 8. Make Up, Don't Cover Up
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