MIT Sloan Management Review Podcast on Marketing With Generative AI

As an associate professor at Harvard Business School and cofounder of the Customer Intelligence Lab at the school’s Digital Data Design Institute, Ayelet Israeli’s work is focused on how data and technology can inform marketing strategy, as well as how generative AI can be a useful tool in eliminating algorithmic bias. One of the products of her recent work is a paper she coauthored with two Microsoft economists and researchers on how generative AI could be used to simulate focus groups and surveys to determine customer preferences.

Ayelet joins the Me, Myself, and AI podcast to discuss the opportunities and limitations of generative AI in market research. She details how the research was conducted and how artificial intelligence technology could help marketers reduce the time, cost, and complexity associated with traditional customer research methods.

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