MIT Sloan Management Review Podcast on Driving Manufacturing Efficiency With AI

Daniele Petecchi didn’t realize how complex the process of producing tires was until he joined Pirelli, a company that’s been in the business of manufacturing tires for more than 150 years. But now, as head of data management and AI, he’s focused on leveraging the company’s wealth of data to meet the stringent technical, quality, and performance requirements of the Formula One racers and luxury vehicle makers — like Ferrari, Lamborghini, and BMW — that rely on Pirelli’s premium tires.

In this episode of the Me, Myself, and AI podcast, Daniele explains why virtualization and data are key to managing the complexity of an R&D and production cycle that includes using digital twins to predict how a tire will sound on the road and maximizing efficiency at plants that manufacture millions of tires each year.

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