High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time
- 6h 15m 29s
- Steven Mark Kahan
- Gildan Media
- 2022
67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process.
During his thirty-plus-year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing, he lays out how you can: set in motion a modern marketing strategy to dramatically increase revenue growth in record time; create content that resonates with your ideal target customers; drive more visitors to your website without paying for ads; build digital demand generation campaigns that quickly deliver more leads, sales pipeline, and revenue; improve your website to convert at least 5 percent of traffic to leads; leverage public relations so it contributes to revenue growth; and synchronize your sales and marketing teams in order to close prospects faster and at a higher rate.
Marketing online is no longer one of the ways to market—it is the way to do marketing. High-Velocity Digital Marketing is your essential, easy-to-implement guide to getting found online, providing the most critical information, and getting your buyers to purchase—fast.
About the Author
Steven Mark Kahan has successfully helped grow seven startup companies from early stage to going public or being sold, resulting in more than $4.5 billion in shareholder value.
Steve inspires teams and their organizations to take on the impossible and succeed. He is best known for his ability to plan marketing strategies and execute them so that companies accelerate revenue, grow market share, and consistently deliver superior returns for shareholders. He lives in Texas with his wife.
In this Audiobook
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Introduction
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CHAPTER 1 - Laser Focus on Your Target Audience
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CHAPTER 2 - Build Content That Buyers Need Now
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CHAPTER 3 - Master Google
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CHAPTER 4 - Create a High-Performing Website
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CHAPTER 5 - Implement the Right Marketing Technology Stack
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CHAPTER 6 - Create a High-Velocity Funnel
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CHAPTER 7 - Set Revenue Goals
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CHAPTER 8 - Build High-Velocity Demand Generation Campaigns
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CHAPTER 9 - Get Results from Account-Based Marketing
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CHAPTER 10 - Create a Team of Marketing All-Stars
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CHAPTER 11 - Build Complete Sales and Marketing Interlock
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Epilogue
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