Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- 10h 40m 3s
- Martin Lindstrom
- The Random House Audio Publishing Group
- 2011
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
In this Audiobook
-
01 Buy buy baby When companies start marketing to us in the womb
-
02 Peddling panic and paranoia Why fear sells
-
03 I can't quit you Brand addicts, shopaholics, and why we cannot live without our smart phones
-
04 Buy it, get laid The new face of sex (and the sexes) in advertising
-
05 Under pressure The power of peers
-
06 Oh, sweet memories The new (but also old) face of nostalgia marketing
-
07 Marketers' royal flush The hidden powers of celebrity and fame
-
08 Hope in a jar The price of health, happiness, and spiritual enlightenment
-
09 Every breath you take, they'll be watching you The end of privacy
-
10 Conclusion I'll have what Mrs Morgenson is having The most powerful hidden persuader of them all: us
