Brand Now: How to Stand Out in a Crowded, Distracted World

  • 4h 45m 6s
  • Nick Westergaard
  • Gildan Media
  • 2018

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off.

In this Audiobook

  • 1. Meaning
  • 2. Structure
  • 3. Story
  • 4. Content
  • 5. Community
  • 6. Clarity
  • 7. Experience
  • Welcome to Brand Now Toolbox!
  • Summary
  • Humor: The Bonous Dyanamic
  • Brand Now for B2B Brands
  • Brand Now for Small Business Brands
  • Brand Now for Personal Brands
  • Brand Now for Political Brands
  • Brand Now Naming
  • Brand Now Crisis Communication
  • Touchpoint Checklist
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