100 Proven Ways to Acquire and Keep Clients for Life: The Path to Permanent Business Success

  • 4h 45m
  • Bob Burg, C. Richard Weylman, Milton Pedraza
  • Gildan Media
  • 2024

Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.

Give your clients the appreciation that they deserve. Working with a company can be stressful for many clients, especially if they feel they are not being heard. 100 Proven Ways to Acquire and Keep Clients for Life reveals effective methods for providing your sincerest attention to your client base. Each chapter examines the best ways to utilize empathy, thoughtfulness, and assurance in delivering an exceptional client experience.

In this book, you'll find genuine insight and key tips on creating and managing client relationships such as: what buyers of every product or service actually want and why it matters; the critical link between client acquisition and long-term loyalty; the proven path to engage with people to become the provider of choice; and how to create rock-solid relationships that withstand competitive pressure.

About the Author

C. Richard Weylman is a business consultant and author. Spending most of his childhood in different foster homes and schools, he started his accomplished career by heading luxury brands such as Rolls Royce and the Robb Report. Weylman has gone on to become a key speaker on business success, delivering over 3,000 presentations and garnering more than 4,000 followers on his marketing education platform, The Weylman Center for Excellence in Practice Management. In 2023, he was inducted into the CX (Customer Experience) Hall of Fame and has been named a CX Global Thought Leader by the AI firm Engati. When not at his residence in Punta Gorda, Florida, he is delivering his next key speaker presentation to thousands of future entrepreneurs, as well as continuing his philanthropic work towards widows and orphans.

Bob Burg is the coauthor of the international bestseller The Go-Giver and author of the sales classic Endless Referrals. A Hall of Fame speaker, he has authored numerous books on sales, communication, and people skills with well over two million copies of his books sold. Burg is an advocate of the free-enterprise system, believing that the amount of money one makes is directly proportional to how many people one serves, and how well that is done. A former member of the board of directors of his local animal shelter, he is currently part of an animal rescue, foster, and placement organization based in South Florida. Learn more about Bob at burg.com.

Milton Pedraza of Boca Raton, Florida, is the founder and CEO of the Luxury Institute. He is globally recognized as one of the world’s leading luxury industry experts. The Luxury Institute is the world's most trusted research, training, consulting, and elite business solutions partner for luxury and premium goods and services brands. Luxury Institute has built the largest global network of luxury executives, experts, HNW and UHNW individuals and families. With the expertise of emotionally intelligent luxury, the Institute has helped its clients consistently inspire emotions that deliver extraordinary customer experiences and drive long-term relationships.

In this Audiobook

  • Introduction: Why Invest Your Time?
  • Chapter 1 - What Clients and Prospects Want and Why You Get Fired Without It
  • Chapter 2 - How to Personalize Communications and Show Clients and Prospects You Care
  • Chapter 3 - How to Make Clients and Prospects Feel Secure Emotionally
  • Chapter 4 - How to Make Clients and Prospects Feel Secure Economically
  • Chapter 5 - How to Know Your Clients and Prospects Better and Build a Rock-Solid Relationship
  • Chapter 6 - How to Keep Clients and Prospects Engaged by Creating New and Memorable Experiences
  • Chapter 7 - How to Be Sure Clients and Prospects Always Know You Value Them and Their Relationship With You
  • Chapter 8 - How to Implement These Tactics to Acquire Clients & Keep Them for Life
  • Afterword